A blog can be a very effective marketing tool because it allows you to talk candidly about the products you are selling and also enables you to interact with your customers on a more personal level. Through a blog, they can get to know you, and you will also gain credibility. If you’re thinking of adding a blog to your affiliate arsenal, you may be trying to decide which type of blog software to use. Shawn from Affiliate Tip recommends WordPress over Blogger, and he explains why in this video.